§ 62-4917. Advertising.

No establishment regulated under this article shall:

(1)

Display a sign advertising the presentation of any activity prohibited by a state statute, an ordinance of the county or any applicable municipal ordinance;

(2)

Erect, install, maintain, alter or operate any sign in violation of this Code;

(3)

Engage in, encourage or permit any form of personal advertising for the commercial benefit of the establishment or for the commercial benefit of any individual who displays or exhibits specified anatomical areas within the establishment; or

(4)

Display any sign for the regulated establishment other than one 'primary sign' and one 'secondary sign,' as provided herein.

a.

Primary signs shall have no more than two display surfaces. Each such display surface shall:

1.

Not contain any flashing lights;

2.

Be a flat plane, rectangular in shape;

3.

Not exceed 75 square feet in area; and

4.

Not exceed ten feet in height or ten feet in length.

b.

Primary signs shall contain no photographs, silhouettes, drawings or pictorial representations of any manner, and may contain only:

1.

The name of the regulated establishment and/or

2.

One or more of the following phrases:

i.

Adult bookstore.

ii.

Adult movie theater.

iii.

Adult cabaret.

iv.

Adult lounge.

v.

Adult novelties.

vi.

Adult entertainment.

3.

Primary signs for adult movie theaters may contain the additional phrase, 'Movie Titles Posted on Premises.'

c.

Each letter forming a word on a primary sign shall be of a solid color, and each such letter shall be the same print-type, size and color. The background behind such lettering on the display surface of a primary sign shall be of a uniform and solid color.

d.

Secondary signs shall have only one display surface. Such display surface shall:

1.

Be a flat plane, rectangular in shape;

2.

Not exceed 20 square feet in area;

3.

Not exceed five feet in height and four in width; and

4.

Be affixed or attached to any wall or door of the establishment.

e.

The provisions of item 1. of subsection a. and subsections b. and c. shall also apply to secondary signs.

f.

These regulations are in addition to the provisions of the Sign Ordinance, chapter 62, article IX. Where there is a conflict, the more restrictive shall apply.

(Code 1979, § 14-253; Ord. No. 01-53, § 4, 9-11-01)